• about us

    Who we are

    At Diamonds Direct we bring you the most exquisite jewellery, investment Diamonds and Tanzanite without imposing the cost of the middle man.

    Our suppliers are chosen for their expertise and excellence and share over 50 years of experience in the Diamond and Precious Gem business.

    DEVELOPING A NATION

    The artistry and vision of these creations are brought to you by a team of highly skilled individuals.

    Emphasis is to strive to employ previously disadvantaged individuals, to ensure sustainable transfer of knowledge and excellence through the apprentice programme.

    Ethical Sourcing of all Elements

    • Diamond Dealer Club of South Africa
    • The Jewellery Council of South Africa
    • Mining Qualifications Authority
    • Independent Diamond Grading Laboratory

    UNDERSTANDING DIAMONDS – THE 4 C’s

    Cut

    cut

    Carat Weight

    carrot

    Clarity & Colour

    clarity

    FANCY DIAMONDS – COLOUR

    Fancy diamonds are extremely rare. For every 10,000 carats of white or colourless diamonds mined only 1 carat of fancy diamonds are mined. This rarity is what drives and sustains their increasing value and interest with experienced investors to spread portfolio risk. fancy

    Tanzanite

    tanz
  • Our services what we do

    What we do

    Once we have understood exactly what you are looking for:

    • Specific Jewellery items: Rings, bracelets, necklaces, etc.
    • Bespoke Jewellery design: Allow our design team to create a once off breath-taking piece that is as unique as you are.
    • Investment Stones – Fancy Diamonds and Tanzanite offer an increasing return like few other investments. Geneva based Fancy Diamond Hedge funds are seeing returns of 15-25% year on year.
    We will arrange for your appointment, security clearance and availability of your desired item. Valet services can be arranged

    Main services

    Jewellery

    A world class, innovative design and manufacturing team is waiting to show you and exclusive range of handcrafted pieces. In addition, bespoke pieces can be tailored to a client’s exact spcifications of metal, texture,gemstone and style.

    Investment Stones

    Natural, fancy coloured diamonds not only maintain their price, but show an escalation in value unmatched by many other investment options. A newly launched, Geneva based, Fancy Coloured Diamond Hedge Fund, commits to return of between 20% – 30% per annum, reinforcing the tenacity of returns on these rare gems.
  • Our work

  • Contact us

    our locations

    Johannesburg – CBD

    South African Jewellery Centre,
    225 Main Street, Johannesburg, 2001
    Miami, Israel

    Contact Details

    Tel:+27 73 373 4967
    E-mail: info@diamonds-direct.co.za
    REQUEST AN APPOINTMENT

    Contact Us


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    Jewellery Bespoke Piece
    Investment Stone Tanzanite
  • PEAR-SHAPED 6.29CTS FANCY INTENSE BLUE DIAMOND← back

    Christie’s “New York Jewels” auction sold 167 lots for a total value of $11,367,875. The most expensive lot sold was a pear-shaped fancy intense blue, internally flawless diamond of 6.29cts which sold for $3,554,500, or $565,000 per carat. Other large lots sold included a modified rectangular-cut fancy yellow, SI1 diamond of 46.72 ct. for $602,500, or $12,900 per carat and a pear-shaped F color, internally flawless diamond of 10.0 1cts. for $485,500, or $45,800 per carat. Commenting on the auction Christie’s Head of Jewelry Rahul Kadakia noted that “$11.3m changed hands today in a room buzzing with excitement and almost every lot surpassing its estimate. Following our sales in Hong Kong and London, the auction in New York reaffirmed the strength of the jewelry market.
  • FANCY RED/VS | 1.00 CT. RED STONE← back

    FANCY RED/VS A1.92 ct, Fancy Red/VS2 was sold at a Phillips auction for $1,652,500 total or $ 860,677 per carat. 1.00 CT. RED STONE A 1.00 ct. red stone that was presented last year at the Millionaire show in Moscow and was sold for 2 million EURO.
  • FANCY PURPLISH RED DIAMOND← back

    The most famous Brazilian red diamond is 0.95 ct. Fancy Purplish Red was purchased by a collector in 1956 for $ 13,500. This stone made worldwide news when it was sold at Christies in 1987 for $ 880,000 or more than $ 926,000 per carat.
  • A FIVE-CARAT VIVID PINK DIAMOND← back

    A five-carat vivid pink diamond will go to auction at the Christie’s jewels sale to be held in Hong Kong on December 1. The cushion cut diamond has potentially flawless clarity; however it is the vivid pink color which is near perfect which is the distinguishing feature of this diamond. The sale price is expected to fetch between $5-$7 million which is near world record auction price for pink diamonds. The current world auction price for a pink diamond is $7.4 million for a 19.66 carat pink diamond sold in Geneva in 1994.
At Diamonds Direct we bring you the most exquisite jewellery, investment Diamonds and Tanzanite without imposing the cost of the middle man.
We will arrange for your appointment, security clearance and availability of your desired item. Valet services can be arranged
Emphasis is to strive to employ previously disadvantaged individuals, to ensure sustainable transfer of knowledge...

Investment Stones